On 4 and 5 May of each year, we honour the casualties of WWII, and celebrate our freedom. These are emotional days, and the personal stories of people who survived the war play a prominent role. But fewer and fewer eye-witnesses of the war are still alive. This means fewer people are able to engage new generations with their unique personal stories, and pass them on.
Challenge – How can we connect the generation of back then with the generation of today? And how could we do that in a way that it engages young people’s emotions, and connects to the mindset of today.
Outcome – We connected todays visual language and interests (pranks, foodie shots etc.) with the historical narrative. Youngsters voluntarily watched over 1.3 million minutes of history lessons within three weeks.